Is Jason McGowan supporting animal cruelty?

Jason McGowan, CEO and co-founder of Crumbl, launched the Utah-based cookie chain in 2017 with his cousin Sawyer Hemsley, who is now the CBO. Now, in 2024, despite increasing consumer demand for ethical sourcing and improved animal welfare standards, McGowan has refused to use his power at the company for good and prioritize these concerns, opting to continue using eggs from caged hens who don’t have room to walk around or spread their wings.

Jason has stated, “At Crumbl, we’ve always believed that as much as we are a cookie company, we are a people company first and foremost.” If that’s truly the case, then why does he continue to ignore the concerned customers across the world who are begging him to commit to sourcing 100% cage-free eggs?

Crumbl markets itself as a trendy, fun brand, but behind the weekly cookie drops lies a darker reality. While many food companies—such as Krispy Kreme and Dairy Queen—have committed to using cage-free eggs in their products, Crumbl has refused to get with the times and continues to rely on an archaic industry that confines hens to filthy, barren cages for their entire lives.

Caged egg-laying hens spend their lives crammed together in filthy, barren wire cages. They cannot dust-bathe or express most of their natural behaviors. Often, they suffer from broken bones and mental anguish . Each hen is unable even to spread her wings, and she only has as much space as the size of a home microwave within which to live her entire, miserable life.

Will Jason McGowan step up and commit to using 100% cage-free eggs at Crumbl, or will he continue to hold the company back by supporting cruel, outdated practices?

Click “Take Action” below to tell Jason McGowan that consumers demand more ethical products and animals deserve better. Now is the time to demonstrate true leadership by showing the world that Crumbl is committed to ending the very worst abuses of the chickens' suffering in its supply chain.